BOTTOM LEFT ZONE - No addresses with a Zip
Code & State.
This will eliminate the risk of your postcards being returned
to you by the Postal automation process. If necessary, an address
can be placed in this area if it does not contain a state or
zip code. The Post Office will scan this entire area for recipient
addresses and zip codes.
LIGHT BLUE ZONE - No text/graphics greater
than 7% grayscale.
The only text allowed in the addressing area is the recipient
mailing address. Unless instructed otherwise, we will automatically
comply with these guides when typesetting your card. We recommend
following this guide if you are designing your own card. If
we are mailing your cards, this guide must be followed.