Creating the Perfect Brochures

Whether you use brochures as a contact tool, announcement, or a reference piece, it won’t do any good unless your targeted audience opens it up. The front has to catch their attention, connect personally, and make them want to see what’s inside. Combined use of color, art and phrasing designed to appeal to your market are the starting point in your promotion.

Once you’ve got them hooked, brochures are one of the best ways to sell your company, service or event. Make your information easy to read. Use bullets to highlight information in a concise way.

Take advantage of the fact that brochures are available in many sizes and folds to suit your needs. Is this a reference piece to be filed away, or a call to action, enticing you audience to contact you? Give them a phone number to call, a website address, or better yet, a form to fill out and mail. Brochures are the type of information tool that can be read at leisure, often without ready access to a phone or computer. A postage paid tear off form will grow your contact list.

If you use brochures as a direct mail pieces, Image Media can easily print your pre-paid postage ID and return address on one of the folds. If you don’t want to give up the information space, choose a size that will easily slide into your business envelopes.

Brochures highlight the benefits of your company. Keep the content simple, bring the contact to you, and then close the sale.